Because I train supervisors and coach C-suite and others looking to change their path and/or dynamic, I’m constantly intrigued when I come across tools to help people self identify their passion, purpose, and/or path. Recently while reading Robert Glazer’s book “Elevate” (a later blog post), I saw in recommended resources the Why Institute. I was intrigued by the what is your why tool, so I went ahead and paid to take it and the following is my review of my experience.
The website itself is fairly concise and intuitive when you hit the landing page. The cost with tax was a bit over $48 and honestly, I barely did a cursory glance to see what I’d be getting for that investment. I tend to be an urgency addict so I just wanted to jump into the process.
Once you pay you go straight to the set of questions that will determine your personal ‘why’. I should have counted the questions but, again, I’m an urgency addict, and seriously, with my ‘why’ only moments away I forged ahead. I can share however that the process took less than 5 minutes. All the questions are groups of statements that you simply read and pick the one you most identify with, super easy. That’s it process-wise. After that, you just sit back and learn your why.
Your why comes with a dashboard that is intuitive and both video and written resources. The only thing I wasn’t crazy about was after the questions and before my results, I had to fill in some demographic information. Nothing too intense, and in all fairness, it is a great way to gather and support strong marketing; however, I’m not always crazy about sharing things like birth date, and not always wild about burning my time (I know it is very little of it, but I just wanted my results) sharing how I heard about the web site, etc.
Over the years I’ve used so many of these types of tools for feedback. Some good, some bad, some indifferent. This one falls in the ‘good’ category. It hit my ‘why’ on the head and the sample phrases it gave for people with my ‘why’ were 100% accurate. The career choices it suggested included both past and present things I do, so I have to say I felt validated, as it was an accurate read of my ‘why’ both generally and specifically. My favorite piece of all the feedback that came with my ‘why’ however was the identification of “The Challenge”. The summary of how my ‘why’ can create internal challenges and the recommended solution to overcome them.
Long story short, if you’re looking for guidance on a path, or validation about the path you’re on, identifying your ‘why’ can help tremendously. And while this specific tool isn’t an extremely deep dive, it is most likely enough to help guide you along your path for less than an hour with a consultant or coach would cost you.